Privacy Policy
\nLast Updated: April 19, 2024
\n\nThis Privacy Policy describes how Southern Vogue Pty Ltd ("we", "our", or "us"), a company specializing in fashion design, clothing manufacturing, retail, trend forecasting, and fashion consulting, located at 58 Flinders Lane, Level 3, Melbourne, Victoria, 3000, Australia, collects, uses, and discloses your personal information when you visit or make a purchase from our online platform. We are committed to protecting your privacy and handling your data in an open and transparent manner. This policy complies with the Australian Privacy Principles (APPs) as set out in the Privacy Act 1988 (Cth) and, where applicable, the General Data Protection Regulation (GDPR).
\n\n1. Information We Collect
\nWe collect various types of information to provide and improve our services to you. This may include:
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- Personal Information: Information that identifies you directly or indirectly, such as your name, billing address, shipping address, email address, phone number, payment information (e.g., credit card details), and account credentials. This data is collected when you create an account, place an order, subscribe to our newsletter, or contact us. \n
- Usage Data: Information about your interaction with our online platform, including your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and dates/times of access. This helps us understand how users navigate our site and improve their experience. \n
- Cookie Data and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies. These are small data files stored on your device that help us improve our site and your experience, see which areas and features of our site are popular, and count visits. \n
2. How We Use Your Information
\nWe use the information we collect for various purposes, including:
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- To provide, operate, and maintain our services, including processing transactions and fulfilling orders for clothing and fashion-related products. \n
- To improve, personalize, and expand our services, including developing new fashion designs and retail offerings. \n
- To understand and analyze how you use our online platform. \n
- To communicate with you, including for customer service, to send you updates about your orders, and to provide marketing and promotional messages related to our fashion and apparel services, where you have consented. \n
- To process your payments and prevent fraudulent transactions. \n
- To comply with legal obligations, enforce our terms and conditions, and protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or others. \n
- For internal analytics and research purposes related to fashion trends and business operations. \n
3. How We Share Your Information
\nWe may share your personal information with third parties in certain circumstances:
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- Service Providers: We engage third-party companies and individuals to facilitate our services, perform service-related functions (e.g., payment processing, shipping, data storage, web hosting, marketing, analytics), or assist us in analyzing how our services are used. These third parties have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. \n
- Business Transfers: If Southern Vogue Pty Ltd is involved in a merger, acquisition, or asset sale, your personal data may be transferred. We will provide notice before your personal data is transferred and becomes subject to a different Privacy Policy. \n
- Legal Requirements: We may disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency). This includes complying with legal obligations, protecting and defending our rights or property, preventing or investigating possible wrongdoing in connection with our services, or protecting the personal safety of users of our services or the public. \n
- With Your Consent: We may share your information with your explicit consent for specific purposes not covered in this policy. \n
4. Data Security
\nWe are committed to ensuring the security of your personal information. We implement a variety of industry-standard security measures to maintain the safety of your personal data when you place an order or enter, submit, or access your personal information. These measures include encryption, firewalls, and secure socket layer (SSL) technology for data transmission. While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.
\n\n5. Data Retention
\nWe will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
\n\n6. Your Rights
\nDepending on your location and applicable law, you may have the following rights regarding your personal data:
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- Right to Access: You have the right to request copies of your personal data. \n
- Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete. \n
- Right to Erasure (Right to be Forgotten): You have the right to request that we erase your personal data, under certain conditions. \n
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions. \n
- Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions. \n
- Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. \n
- Right to Withdraw Consent: Where our processing of your personal data is based on your consent, you have the right to withdraw this consent at any time. \n
- Right to Complain: If you are an Australian resident, you have the right to make a complaint to the Office of the Australian Information Commissioner (OAIC) if you believe we have breached the Australian Privacy Principles. If you are in the European Economic Area (EEA), you have the right to lodge a complaint with a supervisory authority. \n
To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below. We will respond to your request in accordance with applicable laws.
\n\n7. Cookies and Tracking Technologies
\nOur online platform uses "cookies" and similar tracking technologies to track the activity on our service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. They are sent to your browser from a website and stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.
\nWe use cookies for purposes such as:
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- Enabling certain functions of the service. \n
- Providing analytics to improve our service. \n
- Storing your preferences. \n
- Enabling advertisements delivery, including behavioral advertising. \n
8. International Data Transfers
\nAs Southern Vogue Pty Ltd operates from Australia, your information, including personal data, may be processed and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction. If you are located outside Australia and choose to provide information to us, please note that we transfer the data, including Personal Data, to Australia and process it there. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.
\n\n9. Children\'s Privacy
\nOur services are not intended for individuals under the age of 16 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 16. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.
\n\n10. Changes to This Privacy Policy
\nWe may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via a prominent notice on our online platform prior to the change becoming effective and update the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
\n\n11. Contact Us
\nIf you have any questions about this Privacy Policy, your privacy rights, or our privacy practices, please contact us:
\nSouthern Vogue Pty Ltd
\n 58 Flinders Lane,
\n Level 3,
\n Melbourne, Victoria, 3000
\n Australia